My Name is Abraham Lloyd

Product Leader and Executive at PeerNova, Inc.

I want to change the world in a small but meaningful way, where my work positively impacts the lives of people I don’t know. If I can’t do this with my 25+ years of product delivery experience — I’ll have to try doing it with my ukulele (so not kidding).

... my family -- on a late summary day at the beach in Cape May, New Jersey.

What’s My Dream

I want to change the world in a small but meaningful way — that impacts people’s lives positively. I try to do this with who and how I am for the people the people around me.

In the Salesforce community, it seems like EVERYONE has a data quality story about not being able to trust their data, their boss wanting data quality to improve — but not spending time or money on it, or their boss not caring. Admins getting blamed. Customers getting frustrated. It all seems so much harder than it needs to be. Cuneiform for CRM is a professional expression of wanting to improve the world one satisfied Salesforce customer at a time.

Why I am Writing and What You Can Expect

I’m a big believer in the idea that life is a journey. You can set a destination and plan accordingly, but all too often, life happens — and all that matters is how you can adjust, pivot, learn from your experience, and persevere forward relentlessly to achieve your goal.

At PeerNova, the DNA of our product portfolio is in data quality and reliability. We help customers make confident and timely decisions with high-quality data. Having worked in the Salesforce ecosystem for the last ten years, I’ve heard firsthand from Salesforce customers, consultants, admins, and practitioners how data quality is an acknowledged challenge — but taboo subject. No one wants to stick their neck out to champion data quality.

Well, I want to change that — and that’s what I’m going to write about here. This blog will contain practical and actionable thinking about data quality for Salesforce CRM — with examples that you can take back to your boss, team, or company. I want to change the world, and we’ll try to do it together.

What Motivates Me

So this answer is super simple — my family motivates me. My parents immigrated here from Columbia and Ecuador in Latin America. They both have tremendous work ethics and a relentless desire to provide for their family. I remember experiencing this during multiple stages of my life. Today, I channel it when I practice my career — and pass on the importance of practice, patience, and persistence to my children.

I love what I do — and tend to pursue missions that generate a positive impact for those we work with and serve. I am grateful to my wife and children for their love, support, and compassion. We learn, succeed, stumble, and grow together.

My Super Powers

This list represents the skills I rely on consistently to create opportunities for successful outcomes. No matter what you are doing — you belong to a team. Teams must trust each other, align to a common goal, be decisive with choices, and be attentive to results (FYI — these are NOT stack ranked).

Presentation 90 %

Active Listening 95 %

Empathy 95 %

Tenacity 100 %

Team Leadership 95 %

Problem Solving 95 %

Drive 100 %

Public Speaking 90 %

Disclaimer and Notice of Independence

I am a Product Executive at PeerNova, Inc. — and the Product Owner for our line of Salesforce Products. The thoughts and writings you’ll find in this blog are solely my own and should not be taken as representing the views, opinions, or positions of PeerNova, Inc., its Executive Leadership, or any of its management team.